俄亥俄州的 iGaming 法案又活过来了。众议员 Brian Stewart 上周在一场 iDEA 线上研讨会上说，HB 298 今年大概率过不了，但框架已经摆好——2027 年 1 月现任州长离任，换人之后就是真正的窗口。
这份法案最扎眼的一条，是把线上娱乐场牌照限定给州内现有的 11 家娱乐场和赛马场，全国性大品牌想进来，得先跟本地持牌方谈合作。税率定在 28%，99% 进州一般基金，1% 进问题治理基金。Stewart 引用的估算是每年最多带来 4 亿美元税收。
更狠的是促销规则：直接禁止线上发促销额度。要发也行，只能发成到店才能花的额度——住宿、餐饮、演出、线下游戏。Stewart 的逻辑说得很直白：体育市场放开时，FanDuel 和 DraftKings 靠补贴把线上获客卷走，本地业者没捞到多少。这次他要让线上的流量反过来给实体店带客。
数字背后是俄亥俄的特殊处境。全美目前只有七八个州放开了线上娱乐场，而隔壁的密歇根、宾夕法尼亚、西弗吉尼亚都已经开了。俄亥俄的娱乐场和赛马场养着大约两万人，州长 DeWine 一直反对线上扩张，明年 1 月就离任；民主党候选人 Acton 表态支持但要加保护条款，共和党候选人 Ramaswamy 还没松口。
对做包网平台选型的团队，这条法案有两个信号。第一，促销模块会越来越像一套"到店核销引擎"——线上权益、线下核销、跨渠道对账要在一套系统里打通，不是发张优惠券那么简单。第二，牌照绑定实体资产的州，平台商的角色更多是给本地持牌方做技术底座，API 对接和核销接口的能力，会直接决定你能不能进这种市场。
Ohio's iGaming bill is stirring again. State Rep. Brian Stewart told an iDEA webinar last week that HB 298 is unlikely to pass this year, but the framework is set — with the governor leaving office in January 2027, a new administration opens the real window.
The bill's sharpest line limits internet casino licenses to Ohio's 11 existing casinos and racinos; national brands must partner with a local licensee to enter. The tax is set at 28% — 99% to the General Revenue Fund, 1% to a problem-gambling fund. Stewart cites estimates of up to $400m in annual revenue.
The promotional rule is even stricter: online promo credits are banned outright. Operators may still offer incentives, but only as on-site redemptions — rooms, dining, shows, live play. Stewart's logic is blunt: when sports betting opened, FanDuel and DraftKings used bonuses to vacuum up online acquisition while locals got little. This time he wants online traffic to drive people into the buildings.
The numbers sit against a specific backdrop. Only seven or eight U.S. states have legal internet casino play, while neighbors Michigan, Pennsylvania and West Virginia already do. Ohio's casinos and racinos employ about 20,000 people; Gov. DeWine has opposed online expansion and departs in January. Democratic nominee Acton is open but wants safeguards; Republican nominee Ramaswamy has not committed.
For teams doing white-label platform selection, two signals. First, the promotions module is becoming an on-site redemption engine — online entitlements, in-person redemption and cross-channel reconciliation have to run on one system, which is more than issuing a coupon. Second, in states where licenses bind to physical assets, the platform's role is to be the technical base for local licensees; your API integration and redemption-interface capability decides whether you can enter such a market.